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Australia’s Rental Crisis Is About More Than Just Rent

Writer: Joean Soliman
Joean Soliman
3 hours ago
3 min read


Rents remain elevated, vacancy remains tight, and for many Australians, finding a suitable home has become a competition rather than a choice.

But here's the important question:


Why does the rental crisis persist when Australia is building more homes?


The answer comes down to one fundamental economic principle:


Supply and demand.


Australia needs more homes — and not just more homes somewhere in the country.


It needs homes where people want to live, where people can afford to live, and in the types of dwellings people need.


Australia is currently struggling to deliver enough new housing to meet its targets. Recent reporting shows home completions are running 27% below the quarterly pace required to reach the Federal Government's 1.2 million-home target, while new dwelling starts have also fallen. Builders are facing labour shortages, rising material costs, financing pressures, and longer project timelines.


That matters because housing demand doesn't disappear simply because construction is difficult.



The 100-home problem


Imagine a market with 10,000 households looking for somewhere to live — but only 9,900 suitable homes available.


That 100-home shortage might sound relatively small, but those 100 households still need somewhere to live.


They compete for the vacant properties.


Some offer higher rent.


Others offer longer leases.


Others move further away.


Some households compete for properties that don't perfectly suit them simply because there aren't enough alternatives.


Now imagine that the population grows and another 200 households enter the market, but only 100 new homes are completed.


The shortage hasn't disappeared.


It has increased from 100 homes to 200.


That's the fundamental challenge facing Australia's rental market.


It isn't enough to build homes.


We need to build homes faster than demand is growing.


Why does demand keep growing?


Population growth creates additional households that need somewhere to live.


Employment growth attracts workers who need somewhere to live.


New infrastructure creates places where people want to live and work.


Changing household structures create additional demand for dwellings — particularly as people live in smaller households and require more homes to house the same population.


And when housing supply can't keep pace with those forces, competition for existing rental properties increases.


This is why the rental crisis isn't simply a story about landlords increasing rents.


It is fundamentally a story about how many people need homes versus how many suitable homes are available.


And this matters to investors.

For an investor, rental demand is one of the fundamental forces supporting an investment property. But simply finding a property with a high rental yield isn't enough. The better question is:

What is creating the rental demand — and will those forces continue?

Population growth creates demand.

Employment growth creates demand.


Infrastructure investment creates demand.


Household formation creates demand. An Investor should ask: Who will rent this property?

Why will they want to live here? Calla Property provides the expertise which answers these questions. We analyse the population dynamics, employment, infrastructure and vacancy rates, as well as many more data points. We also consider factors like fire, flood and crime. Australia's rental shortage won't be solved overnight. In fact, the construction industry is currently struggling to increase supply quickly enough to meet the country's housing requirements. That makes understanding the fundamentals behind rental demand more important than ever. Because the strongest investment opportunities aren't necessarily found where rents are highest today. They are found where long-term demand is being created, supply remains constrained and the underlying fundamentals support continued demand. The rental crisis is a challenge for Australia. For investors who understand the mechanics behind it, it is also a lesson in how property markets work. Don't just ask what a property rents for today. Ask why someone will want to rent it tomorrow. That’s the question we answer at Calla Property, so give us a call today.

The information contained in this article is provided for general information purposes only and does not constitute financial advice, investment advice, or a recommendation by Calla Property. Past performance is not a guarantee of future results, and no guarantees or representations are made regarding the outcomes of any investment or property decision. Readers should seek independent financial, legal and/or professional advice before making any decisions. Calla Property accepts no responsibility or liability for any decisions made by clients or readers based on the information provided or for any outcomes arising from those decisions.



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